BRAND MARKETING

Brand marketing is all about establishing an emotional connection between your brand and your consumers. We live in a digital age. We are move connected than ever before, more competition than ever before. How do customers discern? Customers are humans. Human beings are wired to connect. The world is shifting, people are demanding more and seeking emotional connections to brands that align with their own value set. The connection to your brand (not your business) and with the protection of privacy tracking in digital means that brands have never been more important. YOUR BUSINESS needs to have a BRAND & a compelling BRAND STORY to connect emotionally with your customers. Story-telling evokes emotion & drives connection - customers may forget what you say but they will never forget how you made them feel. Story-telling makes you 22 X more memorable than facts. Emotions drive purchase more than logic. Whether you are a brand new start-up, a seasoned start-up looking to expand to new regions or diversify.Your brand story is like a human story. Who the brand is & what it values shows us how the brand behaves, how it will communicate and how it will engage. Your STORY needs to be MEMBORABLE to be re-called & EMOTIONAL to CONNECT with your Customers.

BRAND DEVELOPMENT

Unleash the expertise of Renee Smith, expert marketer to your brand. With nearly three decades of experience as a marketer, consultant, and avid nature lover across the Oceanic and European regions, Renee brings a wealth of expertise in the realms of Brand, Lifestyle, and Retail industries. Driven by a deep-rooted desire to make a positive impact, Renee's mission is clear: to equip businesses like you with the strategies and compelling brand narratives to foster genuine connections and spark meaningful conversations with your audience. Because in today's fast-paced world, it's not just about selling – it's about building relationships that stand the test of time.

Allow her to create a Brand Roadmap for your brand that documents your Brand Vision, Purpose, Strategy, Values, DNA, Brand Identity and Brand Story.

MARKETING STRATEGY

Leverage expert know-how to dive deep into your Customer Profiling and Marketing Strategy. Set Marketing objectives and key Marketing focuses across retail calendar year, identifying active outreach to grow your community, new authentic & engaging interactions, supporting new markets/new product extensions, explore & celebrate sustainability across diversity, equality, local and consider how to lead in customer experience.

MARKETING CALENDAR

Allow us to develop a comprehensive marketing calendar for your local business activities.